Reveille helped the Ottawa County Improvement Corporation (OCIC) develop a comprehensive strategic plan to evaluate the county’s economy, assess redevelopment capacity, and guide sustainable growth. Working with OCIC leadership, elected officials, business owners, and regional stakeholders, our team used community surveys, stakeholder interviews, and local focus groups at key events to identify Ottawa County’s challenges and opportunities.
The Strategic Plan broadened OCIC’s focus from industrial park recruitment to comprehensive community development, laying the groundwork for workforce hubs, placemaking, infrastructure readiness, housing alignment, and quality-of-life initiatives. The framework provides strategic outcomes, organizational focus, and stakeholder alignment to maximize countywide resources, support local businesses, and foster lasting economic vitality across Ottawa County’s diverse communities.
